Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- Account-based marketing tools: What you need to know
Oct 4, 2018 by Digital Marketing Depot
An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page report from MarTech Today, brings together everything you need to know about account-based marketing tools.
Online Marketing News From Around The Web:
- 3 ways brands are using data and technology to turbocharge their marketing , Think with Google
- Best Holiday Campaigns from 150 Years of Retail with 30+ Examples, Shopify
- Facebook tests Snap Map-style redesign of Nearby Friends, TechCrunch
- If Your Content Doesn’t Have This, the Majority Won’t Trust It, Content Marketing Institute
- Influence Purchasing Decisions with Reputation Management, Vertical Measures
- Need More Conversions? Improve the Customer Journey, Practical Ecommerce
- New Ways to Connect with Friends on Instagram, Instagram
- Report: Amazon captures 30% of online grocery spending, Retail Dive
- The Ad Industry Is Still Figuring Out How To Devise Standards Without Driving Everyone Insane, AdExchanger
- With More States Requiring Online Sales Tax Collection, Concerns Rise, Multichannel Merchant
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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