Marketing Day: Customer data platforms, Snapchat ad revenue forecast, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Choose your ideal SMX East pass
  Oct 3, 2018 by Marketing Land

  You deserve a search marketing conference tailored to your experience, goals, and budget. That’s why we offer four different ways to attend SMX® East – choose your ideal pass and join us October 24-25 in New York City: All Access Pass: 4 SEO and SEM keynotes with Google and Bing 20 sessions programmed by the […]

• Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s B2B analytics suite and an NFC white paper
  Oct 3, 2018 by Barry Levine

  Three MarTech announcements show the boundaries are moving for AI, CDP and e-payments.

• Message to marketers: Mind the customer before the tech
  Oct 3, 2018 by Barry Levine

  ‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’

• Adobe makes its venerable PDF more collaborative
  Oct 3, 2018 by Barry Levine

  Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review process.

• Reddit surpasses 1 billion monthly video views
  Oct 3, 2018 by Amy Gesenhues

  Since the start of 2018, Reddit reports 38 percent increase in native video posts, with advertisers seeing 2.3x higher conversion rates and 3.5x more engagement.

• Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
  Oct 3, 2018 by Amy Gesenhues

  CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston.

• Bring order to chaos: Wrangling data for actionable insights
  Oct 3, 2018 by Evan Magliocca

  How to bring an overwhelming amount of data under control and use the insights gained throughout your business.

• Forecast downgrades 2018 Snap ad-revenue outlook by 36 percent
  Oct 3, 2018 by Greg Sterling

  eMarketer says Snap will see $662 million in ad spending this year, down from the previously expected $1 billion.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

• 14 Essential B2B Marketing Reports to Inform the Strategic Budgeting Process, KoMarketing
• 16% of consumers will use smartphones for holiday shopping, Mobile Marketer
• Facebook Login Update, Facebook for Developers
• How a Memorable Brand Experience Can Boost Engagement, Marketo
• How to Use an Agile Marketing Strategy to Improve Your Marketing Campaigns, MarketingProfs
• Marketing Certifications That Can Help You Earn More, CMS Wire
• Millennials Wish You Would Send These 5 Promotions Over the Holidays, Multichannel Merchant
• Turning The Tables On Ad Tech Turnover, AdExchanger
• Young & Reckless, YouTube, & Mastering Multi-Channel Engagement, Shopify

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues

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