Google Tests Expandable Sitelinks In Search Results

Google is testing a new format for Sitelinks in the search results. These sitelinks are not just links that take you to a specific web page, but when clicked on, they expand and show you a snippet of content from the page it is linking to.

This was spotted by SEMRush and posted on Twitter.

Here is a picture:

Here is a normal search result listing with sitelinks for this result:

Yes, of course, this may upset some SEOs and webmasters. Why can’t the searcher just click on the link and go to the web site? Why does Google have to show a snippet of the content to the searcher? It may result in less clicks to my web site from Google?

I personally cannot replicate this, so it is only a test.

Forum discussion at Twitter.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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