Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Snap names Time Warner’s former CMO as its VP of US Global Business Solutions
Sep 4, 2018 by Amy Gesenhues
Reporting to Snap’s Chief Strategy Officer, Kristen O’Hara will oversee the Business Solutions groups tasked with building advertiser relationships. - Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality
Sep 4, 2018 by Greg Sterling
Even though it was happening to some degree before this year, the activity has picked up since the FCC decision to change the rules. - Protect Your Brand: The best defense is a good offense
Sep 4, 2018 by Digital Marketing Depot
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. - How small businesses can see big results with foundational SEO
Sep 3, 2018 by Marcus Miller
Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins. - Here’s why you should crowdsource your programmatic creatives
Aug 31, 2018 by Grace Kaye
Maybe you’ve experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand. - The ultimate guide to using Bing Webmaster Tools – Part 5
Aug 31, 2018 by Christi Olson
Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. - How to capitalize on the competitive advantage of real-time data analysis
Aug 31, 2018 by Stela Yordanova
Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Debra Mastaler
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