Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Google is right; click-through and conversion rates kinda don’t matter
Sep 18, 2018 by Andy Taylor
Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why. - Keyword research strategies in a close-variant world
Sep 18, 2018 by Megan Taggart
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. - Win more conversions with ‘The Marketing Automation Playbook’
Sep 18, 2018 by Digital Marketing Depot
Marketing automation gives you the power to generate more leads, drive more sales and optimize your spend. It helps you target your customers with personalized communication based on their interests — so they receive the messages they actually want, not the messages you think they want. - Working with an AI vendor: How marketers can take the leap
Sep 18, 2018 by Robin Kurzer
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to make sure everyone’s on the same page. - Facebook job ads excluded women, ACLU complaint says
Sep 18, 2018 by Greg Sterling
Federal complaint alleges that roughly 10 employers targeted job ads to male candidates across a range of openings, from construction labor to police work. - How to turn negative online reviews into marketing wins
Sep 18, 2018 by Megan Krause
It’s tempting to fall into a funk when your business receives a negative review. Here’s how to turn things around and benefit from critical customer feedback. - Quora introduces Broad Targeting, says audience hits 300 million monthly users
Sep 17, 2018 by Ginny Marvin
Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action. - Instagram rolls out Shopping in Stories globally, launches Shopping channel in Explore
Sep 17, 2018 by Amy Gesenhues
After testing Shopping in Stories with a select number of e-commerce brands in June, the app is expanding the e-commerce feature globally. - iHeartMedia to acquire Stuff Media as podcasting continues its rise
Sep 17, 2018 by Robin Kurzer
Publishers continue to invest in podcasts despite marketers’ concern about the lack of 3rd-party measurement standards.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Debra Mastaler
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