Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 7 ways to use dynamic content and multiply your conversions
Sep 26, 2018 by Digital Marketing Depot
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? - Tobii releases web-based eye tracking for UX testing
Sep 26, 2018 by Barry Levine
This is the first web-based product by the Swedish company, whose other trackers required lab conditions or software downloads. - Facebook Stories Ads now available to all advertisers
Sep 26, 2018 by Amy Gesenhues
The company began testing the ad units in May and notified its Marketing Partners network earlier this month of the coming launch. - Attorneys General take aim at tech companies with potential multistate action
Sep 26, 2018 by Greg Sterling
The Tuesday meeting in Washington made an inquiry into questions of antitrust and consumer data privacy more likely. - Amazon’s Alexa finds its business model: in-skill purchases
Sep 26, 2018 by Greg Sterling
Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa. - Google lets advertisers set custom viewability criteria in Display & Video 360
Sep 26, 2018 by Ginny Marvin
Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all advertisers. - Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Sep 25, 2018 by Robin Kurzer
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy legislation. - Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement
Sep 25, 2018 by Barry Levine
The creative ad platform/server now describes itself as the only ‘people-based ad server’ covering LiveRamp’s hundreds of millions of profiles. - Join us next week at MarTech for expert-level strategies and insights
Sep 25, 2018 by Scott Brinker
Aligning marketing, technology and management is essential to your company’s success. And getting everyone on the same page, moving at the same pace, is tricky. Attend MarTech® for the perspectives, frameworks and best practices you need to deliver exceptional results for your organization.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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