Daily Search Forum Recap: September 18, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

• Programming Note: Offline Wednesday For Yom Kippur 5779
  This is just a programming note that I will be 100% offline starting Tuesday night through Wednesday night for Yom Kippur. I am not scheduling any stories on Yom Kippur, everything here will be paused until Thursday morning (or if something is urgent, Wednesday night).
• Google Search Launched 2,453 Changes In 2017
  In that CNBC article, Google told them that in 2017 Google ran 31,584 side-by-side experiments with its raters and subsequently launched 2,453 search changes. Of course, the “2,453 search changes” can be small design tweaks and such. Google does not disclose the number of algorithm changes.
• Google Guidelines: Can You Hypnotize Someone For Links?
  A funny question came up in a Reddit thread, and I am in the mood for funny right now. The question was, can you hypnotize someone to get links to your web site and if you do, is it against Google’s webmaster guidelines? The funny thing is also that John Mueller from Google responded.
• Google: Don’t Build Sites Where You Need To Test To See How Search Engines React
  Google’s John Mueller has said on Reddit that it is better to build a site where you know how Google and search engines will treat it then build a site where you are unsure. There isn’t always a need to get fancy with your code to the point where you need to go through various tests to make sure Google will crawl, index and rank those pages.
• New Google Sitelinks With Image Thumbnails
  Google seems to have launched image thumbnails in the sitelinks of the mobile search result snippets. If you search for [bear] on Google mobile search and look at the Sitelinks for the Wikipeida snippet, you will see these images in the Sitelinks carousel.
• Google Image Search Tests Image Refinement Buttons
  Google seems to be testing yet another feature to show image thumbnails in the refinement bubbles/buttons at the top of your Google Image Searches. The refinement buttons let you further filter your image search to specific categories and here Google is testing to see if adding thumbnail images help.
• Dalek At Google London Office
  Here is a photo from the Google London office with Dalek, which are a fictional extraterrestrial race of mutants principally portrayed in the British science fiction television program Doctor Who.

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Promotion Building

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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