Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Virtual reality enters its ‘trough of despair’ as shipments decline
Sep 6, 2018 by Greg Sterling
It wouldn’t be fair to say “VR is dead,” but from a consumer electronics perspective it’s not far. - Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots
Sep 6, 2018 by Amy Gesenhues
While Facebook’s Sheryl Sandberg and Twitter’s Jack Dorsey had very little new information to share, that could be both a blessing or a curse for advertisers. - Using Voice Search to Transform Your Local Search Strategy
Sep 6, 2018 by Digital Marketing Depot
More than 43 million people in the U.S. now own a smart speaker, and, as of January 2018, there were an estimated one billion voice searches per month. Now is the time to put your Voice Engine Optimization
(VEO) strategy in place. - As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again
Sep 6, 2018 by Ginny Marvin
The advocacy group undermines Google’s claims that its systems are robust and can quickly detect and take down fake accounts. - Avoid the 8 most common pitfalls of automated bidding
Sep 6, 2018 by Frederick Vallaeys
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding. - Here’s how to ‘expertly’ hit a link-building home run
Sep 6, 2018 by Jeremy Knauff
Use expert opinions in content so when you build it, the links will come. - Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI
Sep 6, 2018 by Greg Sterling
Pandora seeing higher ad spending for campaigns that include offline measurement. - Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps
Sep 6, 2018 by Amy Gesenhues
Previously called Dynamic ads for travel for flight, the new Flight Ads let airlines and airfare apps go beyond simple retargeting ad tactics. - Amazon streamlines ad products under new Amazon Advertising brand
Sep 5, 2018 by Ginny Marvin
So long, acronym soup of AMS, AMG and AAP, as those brands retire in favor of a unified strategy.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Debra Mastaler
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