Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up
Sep 11, 2018 by Amy Gesenhues
Dynamic ads are getting customizable overlays and Facebook’s recently introduced video creation kit will include holiday specific templates. - Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
Sep 11, 2018 by Barry Levine
The enhancements are intended to improve sales flows and marketing insights. - HubSpot adds on-board video capability with Vidyard integration
Sep 11, 2018 by Barry Levine
Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot dashboard. - Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign
Sep 11, 2018 by Greg Sterling
Nike success may embolden other brands to take stronger social and political positions. - Book now for SMX East — Rates increase next week!
Sep 11, 2018 by Marketing Land
Serious marketers are attending SMX® East October 24-25 in New York City for actionable SEO and SEM tactics. Book your All Access pass by this Saturday to save $300 off on-site rates. Why pay more next week for the exact same ticket? - Oath combines its ad tech assets under new Oath Ad Platforms brand
Sep 11, 2018 by Ginny Marvin
The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving. - Adobe: 47% of smart speaker owners using device in shopping process
Sep 11, 2018 by Greg Sterling
Another survey finds significant numbers of consumers using smart speakers for product research and purchases. - Ready your budgets, advertisers, Facebook Stories ads are coming
Sep 10, 2018 by Amy Gesenhues
Facebook Marketing Partners are currently being offered the opportunity to let clients beta test the new ad units.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Debra Mastaler
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