San Francisco-based Lithium primarily focuses on social communities and digital customer care. Spredfast, headquartered in Austin, is known for its tools to manage social media campaigns and responses.
Yesterday, the two companies announced they are merging into what they describe as “the industry’s most comprehensive customer engagement platform.” The move is being undertaken as the acquisition of Spredfast by Vista Equity Partners, which owns Lithium and will combine the two companies. Deal terms were not made public.
The name for the new firm has not yet been chosen, Lithium CEO Rodd Hess told me, and could be Lithium, Spredfast or something new. He added that the unnamed combo and the combined platform will offer “the most robust care and [social] marketing functionality.”
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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