Persado now generates emotionally-targeted marketing messages for individuals

Persado is the kind of tool that can make copywriters and other creatives nervous.

Founded in 2012, it employs artificial intelligence to generate emotionally-targeted marketing text for emails, snail mail, Facebook newsfeed ads, landing pages, display ads, and even messages on receipts from checkout counters in stores. It’s not too difficult to imagine a time when most or all marketing text is written this way.

This week, the New York City-based company is giving a finer tip to its virtual pen. It is launching Persado One, which allows the text to be generated for individual users. Previously, the company’s system created text personalized for a given segment of users, like regular credit card users who might be interested in gold cards.

CEO Alex Vratskides told me that Persado is the only company that offers this kind of personalized emotional engagement at scale.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Author: Barry Levine

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