Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- How to use long-tail keywords to build your short-tail rankings
Oct 25, 2017 by Stoney deGeyter
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. - How to increase B2B traffic by 192% in five months
Oct 25, 2017 by Andrew Dennis
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client. - Don’t creep me out! Here’s how to get personalization right in programmatic
Oct 25, 2017 by Grace Kaye
With so much data at our disposal, there’s a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right level of personalization in programmatic. - How to avoid the “Agency Measurement Paradox” and win client confidence
Oct 25, 2017 by Rex Briggs
When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions. - Persado now generates emotionally-targeted marketing messages for individuals
Oct 25, 2017 by Barry Levine
With Persado One, the company can go beyond sending emotionally-focused messages to segments of users. - Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future
Oct 25, 2017 by Davor Sutija
Millennials and Gen Z will be a potent force this holiday season. Contributor Davor Sutija believes technologies that create digital, personal experiences are key to capturing the attention of these coveted groups. - YouTube’s FameBit has a new sales boss, expanded platform post-acquisition
Oct 25, 2017 by Tim Peterson
FameBit hires Google Preferred’s ex-boss as its sales chief as YouTube’s influencer marketing platform expands its work with brands and creators. - Twitter will make its ads more transparent to brands, everyone else
Oct 24, 2017 by Tim Peterson
Twitter will open an Advertising Transparency Center and has agreed to a Media Rating Council audit of its ad metrics.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- Introducing the All-New Amazon Appstore for Android Devices, Amazon AppStore Blog
- 10 Unique WordPress Ecommerce Strategies to Crush the Holidays, Kinsta
- Amazon to control nearly 45% of e-commerce in 2017, Retail Dive
- FTC loosens guidelines to let kids use voice commands, Engadget
- Holiday Email Marketing Trends and Tips for 2017 From the Experts, MarketingProfs
- Reflektion Scores Additional $12 Million in Funding to Continue EMEA Expansion, Reflektion
- Researchers Hack Tinder, Ok Cupid, Other Dating Apps to Reveal Your Location and Messages, Gizmodo
- Trustworthy Accountability Group (TAG) Awards Centro with “Certified Against Ad Fraud” Seal – Digital Advertising Planning and Buying, Centro
- What Blockchain Can Offer Loyalty Programs, CMS Wire
- What to Do When Marketing Technology Can’t Be the Top Priority, eMarketer
Go to Source
Author: Amy Gesenhues
For more SEO, PPC & online marketing news visit https://news.scott.services
The post Marketing Day: Long-tail keywords, YouTube’s FameBit & Twitter’s Ad Transparency Center appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/marketing-day-long-tail-keywords-youtubes-famebit-twitters-ad-transparency-center/
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