Marketing Day: B2B developer marketing, Twitter’s brand strategy director & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

• 8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One), Content Marketing Institute
• Blending Art with Strategy for Powerhouse Content, Copyblogger
• Holiday Social Media Campaigns that Deliver, MarTech Advisor
• How Snapchat Has Kept Itself Free of Fake News, Bloomberg
• Hype in Digital Commerce: 5 Rising Technologies to Watch, Get Elastic
• Machine Learning Will Transform the Advertising Industry, CMS Wire
• Real Life Experiences in Cleaning Up Your Marketing Data, Marketo
• Retail Email: 3 Opportunities in the Retail ‘Apocalypse’, MarketingProfs
• State of Content Marketing: 2017 Blogging Statistics & Data, Vertical Measures
• Why brands should care about mobile performance marketing, Mobile Marketer

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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Author: Amy Gesenhues

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