The SEO and SEM industry came out in full force at last night’s third annual Landy Awards Gala in New York City.
Created by Search Engine Land and held in conjunction with this week’s SMX East Conference, the event recognized top performers across 24 different award categories, including Best B2B SEM Initiative, Best SEO Initiative, Best Search Marketer of the Year and Search Agency of the Year.
“It’s my third year as a judge, and the industry continues to blow us away with the incredible work happening in search marketing,” said Search Engine Land Associate Editor Ginny Marvin, who emceed the event along with Third Door Media SVP of Content and Marketing Technology Michelle Robbins (Third Door Media is the parent company of Search Engine Land).
“What struck me about all the entries was not just the comprehensiveness of the campaigns,” said Robbins, “but the creativity and unique approaches to problem-solving demonstrated in the work.”
In addition to recognizing the best and brightest in the industry, the event also benefited the non-profit organization Women Who Code, which received a portion of proceeds as a donation.
“We selected this charity because their work is centered around providing resources and opportunities for women to excel in technology careers,” said Robbins, “As a woman who’s been coding for 20 years now, at a company 71 percent powered by women, we are thrilled to be able to provide this assistance to bring more peers into the fold.”
Best dress man at the #LandyAwards with some really talented women from #smx @sengineland @MichelleRobbins @GinnyMarvin @elisabethos pic.twitter.com/uZv5srKNWB
— Barry Schwartz (@rustybrick) October 25, 2017
Event sponsors included Google, Acronym Media and Stone Temple. Derrick Djang, head of event marketing for Google, also took the stage to say a few words about last night’s winners.
“In my role at Google, I see a lot of events. It’s literally my job,” said Djang, “But the ones I’ve come to love the most are the ones like the Search Engine Land Awards, where our industry gathers to promote and celebrate innovation.”
Google’s Djang said he’s more and more impressed each year by the entries submitted, and that this year’s nominees completely blew him away.
“All of you in this room have raised expectations for what’s possible in advertising,” said Djang.
For anyone unable to attend last night’s event, here is the full list of Landy Award winners.
- Best Retail SEM Initiative: Brainlabs for London Theatre Direct
- Best Retail SEO Initiative: iCrossing
- Best Local SEM Initiative: DAC Group for Bridgestone Retail Operations
- Best Local SEO Initiative: Odd Dog Media
- Best Mobile SEM Initiative: Precis Digital for Zmarta
- Best Mobile SEO Initiative: Wolfgang Digital for Zurich Life
- Best B2B SEM Initiative: Reprise Media for Stericycle
- Best B2B SEO Initiative: iCrossing for Republic Services
- Best SEO Initiative — Small Business: Trimark Digital for Fairview Garden Center
- Best SEM Initiative — Small Business: Todd Silverstein for WipeRecord
- Best Overall SEO Initiative — Enterprise: SapientRazorfish for H&R Block
- Best Overall SEM Initiative — Enterprise: Nebo for Brookdale
- Best Enterprises SEM Initiative — Travel & Lifestyle: Mediahub for Royal Caribbean
- Best Enterprise SEM Initiative — Financial Services: Merkle (US) for Metlife
- Best Enterprise SEM Initiative — B2B: Metric Theory for Servicemax
- Best Enterprise SEM Initiative — B2C: Brainlabs for Domino’s EuroPizza
- Best Cross-Channel Integration of Search: Precis Digital for Daniel Wellington
- Best Overall Search Marketing Initiative: Wolfgang Digital for Littlewoods Ireland
- Search Marketer of the Year: Genevieve Head-Gordon
- Search Marketer of the Year: John Lincoln
- In-House Team of the Year — SEM: UPMC Health Plan
- In-House Team of the Year — SEO: Comcast Xfinity
- Agency of the Year — SEM: Wpromote
- Agency of the Year — SEO: HigherVisibility
Search Engine Land applauds this year’s Landy Award winners and sends thanks to all the participants who submitted entries. We can’t wait to see what you achieve next year!
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Author: Amy Gesenhues
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