Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 19 technical SEO facts for beginners
Oct 24, 2017 by John Lincoln
Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. - The nitty-gritty paid search account health check: Part 2
Oct 24, 2017 by Amy Bishop
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts. - Is your martech stack keeping pace with changing customer behavior?
Oct 24, 2017 by Kevin Bobowski
It’s hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations. - Skimping on deliverability spend? You’re hurting your email program
Oct 24, 2017 by Jose Cebrian
Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue. - PayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platform
Oct 24, 2017 by Amy Gesenhues
The Marketing Solutions data set includes insight on things like mobile shopper numbers, big-ticket versus small-ticket purchases and more. - The disruption of attribution is coming
Oct 24, 2017 by Barry Levine
Assigning credit for the marketing effort leading to a sale is about to face a trio of forbidding challenges. - RCS messaging takes a few more steps toward rocking mobile
Oct 24, 2017 by Barry Levine
With the first US transactions using global RCS planned for next month, the train carrying SMS’s successor may finally be leaving the station. - 4 steps to enhancing the customer experience with social media
Oct 24, 2017 by Alison Zeringue
Social media marketing isn’t just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting consumers publicly through your social channels. - In digital, lack of oversight is a major blunder
Oct 24, 2017 by Lewis Gersh
Is the fight against ad fraud too little, too late? Columnist Lewis Gersh believes all is not completely lost if digital advertisers can improve oversight and reduce waste. - Facebook, Google and Apple are the top drivers of mobile app installs
Oct 24, 2017 by Greg Sterling
Twitter was also among the top channels for app downloads.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment, Content Marketing Institute
- 7 Ways Marketing Automation can Optimize B2B Social Media Efforts, MarTech Advisor
- Apple’s ‘App of the Day’ featuring boosts downloads by 1747%, games by 792%, TechCrunch
- Instagram lets anyone invite a guest to their live broadcasts, Engadget
- Namogoo Offers Free Browser Bot Detection for Ecommerce Retailers, Business Wire
- News Feed FYI: Introducing News Feed Publisher Guidelines, Facebook Newsroom
- The Axios Way: How you do it, Axios
- Web Push Notification Benchmarks, Mobify
- Your 2017 Holiday Email Template Checklist, Constant Contact Blogs
- Your 5-Step GDPR Readiness Plan, CMS Wire
Go to Source
Author: Amy Gesenhues
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The post Marketing Day: 19 technical SEO facts, PayPal’s new Marketing Solutions & more appeared first on Scott.Services Online Marketing News.
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