SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• New Google Earth delivers guided tours, 3D images & an ‘I’m feeling lucky’ feature
  Apr 18, 2017 by Amy Gesenhues
  It’s currently only available on Chrome and Android, but Google says its latest version of Google Earth will soon roll out on iOS and other browsers.
• Google Maps Timeline finally comes to iOS
  Apr 18, 2017 by Matt McGee
  Feature available on Android and desktop since 2015 hits iOS; Google’s main iOS search app also gets a small update.
• Part 2 of 2: How Google learns to guide purchasing decisions
  Apr 18, 2017 by Dave Davies
  In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior.
• Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels
  Apr 18, 2017 by Amy Gesenhues
  According to Google’s latest update, a quick search will bring up an “all-star lineup of content” from pro sports teams across the US and Canada.
• Esther Afua Ocloo Google doodle honors co-founder & chairman of Women’s World Banking
  Apr 18, 2017 by Amy Gesenhues
  Ocloo spent her life helping the women of Ghana — and, eventually, the world — start and run their own businesses.
• 5 ways your merchandising strategy is affecting SEO performance
  Apr 18, 2017 by Stephanie LeVonne
  How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team.
• Google did not ban Infowars; did rescind quality example using an Infowars article
  Apr 18, 2017 by Danny Sullivan
  Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages.
• See who attends MarTech… and why you should too!
  Apr 17, 2017 by Search Engine Land
  One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities.

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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