SearchCap: Bing Shopping feeds, Google HTTPS & local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course
  Apr 24, 2017 by Wesley Young

  Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young’s observations may help these brands improve their visibility.

• Bing Shopping Campaigns get inventory feeds, search query reports at product level
  Apr 24, 2017 by Ginny Marvin

  New updates are aimed at enabling timely feed uploads and informing title optimization.

• Be a mad scientist to be more successful in local SEO
  Apr 24, 2017 by Greg Gifford

  The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point.

• Moz report: 50% of page one search results are HTTPS
  Apr 24, 2017 by Barry Schwartz

  Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017.

• Earth Day Google doodle offers up conservation tips to help save the planet
  Apr 21, 2017 by Amy Gesenhues

  Google is using today’s doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute.

• Google Analytics 360 & the Move to Enterprise Analytics
  Apr 21, 2017 by Digital Marketing Depot

  As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

About The Author

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Author: Barry Schwartz

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