Marketing Day: Facebook rights manager, pixel upgrades & earnings reports

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Report: Google Assistant beats rivals for questions answered and accuracy
  Apr 28, 2017 by Greg Sterling

  Cortana was second for questions answered, Alexa second-best for accuracy.

• How to Create the Ultimate Marketing Plan
  Apr 28, 2017 by Digital Marketing Depot

  Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences? Compelling content, […]

• Brandwatch, Crimson Hexagon join Twitter’s channel partner program
  Apr 28, 2017 by Barry Levine

  With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product development.

• IBM enlists Watson to define customer segments and insights
  Apr 28, 2017 by Barry Levine

  Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.

• Someone reposted your Page’s Facebook video? You can now take some of their ad $
  Apr 28, 2017 by Matt McGee

  Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender’s ad revenue.

• How to secure buy-in for your content marketing program expansion
  Apr 28, 2017 by Rachel Lindteigen

  How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success.

• Are you grateful for digital? Part 2: Q&A
  Apr 28, 2017 by Lewis Gersh

  Columnist Lewish Gersh sits down with direct marketing expert Lynn Wunderman to discuss why digital and all the data at our fingertips are a mixed blessing for marketers.

• Amazon beats expectations in Q1 2017 with 23% jump in revenue
  Apr 28, 2017 by Matt McGee

  Company reports $1.48 earnings per share, smashing analyst expectations of $1.13 EPS.

• Microsoft reports $23.5 billion in revenue but misses Wall Street expectations
  Apr 28, 2017 by Greg Sterling

  Sales of Surface tablets and laptops were off 26 percent.

• Facebook pixels get upgrade to track actions & page data
  Apr 27, 2017 by Greg Finn

  A change to the Facebook pixel will now pass a page’s click data and metadata back to Facebook.

• Alphabet reports $24.75 billion in Q1 revenues, beating expectations
  Apr 27, 2017 by Ginny Marvin

  Ad revenues rose 19 percent year over year.

• SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20
  Apr 27, 2017 by Greg Sterling

  Ratings are based on NPS survey data from 23,000 small businesses.

• Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
  Apr 27, 2017 by Kevin Lee

  While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Display & Contextual Advertising

Domaining

Other Items

Social Media

Video

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Author: Barry Schwartz

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