Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Holiday shoppers spent record-breaking $126 billion online in 2018
Jan 15, 2019 by Robin Kurzer
Mobile drove more than half of holiday visits to retailer sites, delivered one-third of the revenue. - Everything is e-commerce: Big takeaways from CES
Jan 15, 2019 by John Cassillo
Attracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for error. - Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads
Jan 15, 2019 by Ginny Marvin
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. - Join your community at MarTech
Jan 15, 2019 by Scott Brinker
Customer expectations are rising. Management is demanding results. And the technologies to satisfy them both are evolving faster than most organizations can implement. Sound familiar? Then we suggest you attend The MarTech® Conference, April 3-5 in San Jose. - RE/MAX rolls out new DIY video capability for agents
Jan 15, 2019 by Robin Kurzer
The real estate company’s self-serve platform is the latest tool making it easy for marketers to produce video at scale. - 6 tactics for PPC marketers to save time, reduce stress and improve performance
Jan 15, 2019 by Amy Bishop
Here’s a checklist to make sure you’re as organized as possible to start this year off on the right foot. - Salesforce launches Einstein Visual Search for retailer product discovery
Jan 14, 2019 by Barry Levine
This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices. - Gartner: What the post-disruptive marketing landscape will look like
Jan 14, 2019 by Barry Levine
The research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale and a cutback in marketing analytics. - WordPress, Google team on new CMS and monetization for local news publishers
Jan 14, 2019 by Greg Sterling
The platform will offer “out-of-the-box integrations” with various ad and subscription systems, including Google’s. - Protect your brand in search
Jan 14, 2019 by Digital Marketing Depot
98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding your brand equity.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
For more SEO, PPC, internet marketing news please check out https://news.scott.services
Why not check out our SEO, PPC marketing services at https://www.scott.services
We’re also on:
https://www.facebook.com/scottdotservices/
https://twitter.com/scottdsmith
https://plus.google.com/112865305341039147737
The post Marketing Day: Adobe holiday shopping report, CES takeaways, Amazon’s dynamic bidding appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/marketing-day-adobe-holiday-shopping-report-ces-takeaways-amazons-dynamic-bidding/
No comments:
Post a Comment