Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Groupon voted top YouTube’s 6-second bumper ad of the year
Dec 12, 2018 by Amy Gesenhues
The ad featuring actress Tiffany Haddish shows how brands can hook viewers in just six seconds. - Data orchestration – learn how it works and why it can help you do more with your data
Dec 12, 2018 by Digital Marketing Depot
The modern digital landscape is a complicated one. Whether it’s the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization, keeping up with the evolution of the digital space is a challenge for small businesses and Fortune 1000 companies alike. - Here’s your exclusive insider look of SMX West
Dec 12, 2018 by Chris Sherman
TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59 p.m. Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31. - Why some marketers say Cyber Week is just too long
Dec 12, 2018 by Robin Kurzer
Here’s how email marketers can sidestep the perils of a too-long holiday promotional period. - IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
Dec 12, 2018 by Robin Kurzer
The OM SDK has achieved adoption by 17 companies. - Why content marketers don’t want instant gratification
Dec 12, 2018 by Henry Bruce
When marketers set realistic expectations, they’re in a better spot to succeed long term.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- How to compete in an omni-channel world
Dec 12, 2018 by Digital Marketing Depot
Life isn’t fair for consumer brands. Your customer experience (CX) — from your web, mobile, brick and morta, email, SMS, and social communications — gets compared to companies with a lot more resources than you may have. And these comparisons can feel unfair. - HubSpot: We’re now focusing on being a platform vendor
Dec 12, 2018 by Barry Levine
Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX ecosystem for SMBs.
Online Marketing News From Around The Web:
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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The post Marketing Day: Groupon voted YouTube’s top bumper ad, SMX West preview, IAB’s in-app ad viewability appeared first on Scott.Services Online Marketing News.
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