Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Why every multi-store brand needs a ‘localized social marketing’ strategy
Dec 19, 2018 by Greg Sterling
70% of social brand engagement on Facebook is happening on local Pages. - Successful marketing teams tackle this challenge
Dec 19, 2018 by Scott Brinker
Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your entire team to MarTech®, April 3-5 in San Jose. - Facebook’s ‘Clear History’ feature delayed until spring 2019
Dec 19, 2018 by Amy Gesenhues
Users will be able to disassociate browsing history from their accounts, which may have implications for retargeting on the platform. - NYT report on Facebook’s data deals won’t sway advertisers, say media buyers
Dec 19, 2018 by Ginny Marvin
Advertisers remain focused on performance, and so far it’s holding. - Oath to become Verizon Media Group as telecom doubles down on umbrella brand
Dec 19, 2018 by Amy Gesenhues
Since the its inception a year and a half ago, Oath’s has failed to compete with the likes of Google and Facebook in the digital ad space. - Study finds 61 percent of electronics reviews on Amazon are ‘fake’
Dec 19, 2018 by Greg Sterling
The problem appears much larger than most consumers realize and presents a huge challenge for honest sellers. - Data ownership is shifting so enterprises are stepping up their tech game
Dec 19, 2018 by Julian Baring
Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019. - 3 prospecting features for Google Display campaigns
Dec 18, 2018 by Ginny Marvin
These relatively new features are aimed at reaching new customers with Display campaigns. - Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices
Dec 18, 2018 by Barry Levine
At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store. - IBM points to Director of Marketing Data as ‘hottest new role’
Dec 18, 2018 by Barry Levine
With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- 6 Lead-Generation Platforms for Local Businesses, Street Fight
- Artificial Intelligence in action: 4 ways marketers can use AI, Ad Age
- As Facebook Raised a Privacy Wall, It Carved an Opening for Tech Giants, The New York Times
- Let’s Clear Up a Few Things About Facebook’s Partners, Facebook Newsroom
- Mobile developers grow optimistic about in-game ads, study says, Mobile Marketer
- Publishers Don’t Have An Ad Problem. They Have A Product Problem., AdExchanger
- The best 7 email sign-up forms we’ve ever seen, My Emma
- What Is A Brand Influencer? Definition, Traits, & Examples, MediaKix
- Why Advertising on Pinterest Should be Your New Year’s Resolution, Brand Networks
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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