Daily Search Forum Recap: December 12, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

• Google: We Don’t Need To Notify You Of Bad Links Because We Just Ignore Them
  Since the Penguin 4.0 update Google devalues bad links versus demoting the pages they link to. So when John was asked why Google Search Console doesn’t have a way to notify webmasters of bad links pointing to their site, John said “If we recognize them, we can just ignore them – no need to have you do anything in most cases.”
• Bing: Machine Learning Leads To More Human Like Ranking In Search
  Bing’s Frédéric Dubut said on Twitter and in a quote at Search Engine Journal that machine learning helps with scaling generalizing, which is how humans would manually rank search results. So using machine learning to rank search results is a good way to get Bing’s search results to look more human tailored and thus better.
• Google News Publishers Continue To Have Indexing/Ranking Issues
  Since before October we have been covering issues uncovered by news publishers that their content is not being properly indexed and ranked in both Google News and Google web search. Well, after Google said they fixed it numerous times, there are still publishers who claim the issue is not resolved.
• Example: When Google’s Search Results Are Not Diverse Enough
  We’ve all seen examples of Google showing too many search results from a single domain name for one query. But here is one where the search results are simply really not that diverse. And the query itself is not that incredibly obscure.
• Google: The Year in Search 2018
  Google has published their annual “Year in Search” – their old Google digest, which sums up the most searched for keyword phrases over 2018. To be clear, these are top trending searches, which takes into account an increase in interest from 2017 to 2018 around a specific topic.
• Google China’s Beijing Office Fire Video & Photos
  Google China’s Beijing office is in the Tower B of Raycom Info Tech Park in Haidian District, Beijing. Here are photos and video from the Global Times of the fire that broke out at that building.

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Promotion Building

Local & Maps

Mobile & Voice

SEO

• The Awesome List: Best WordPress SEO Plugins, BruceClay
• What Top E-Commerce SEO Experts Are Saying About Search in 2019, Search Engine Guide
• 5 things every SEO specialist should know about JavaScript, Majestic Blog
• cognitiveSEO Launches The Website Audit Tool That Fixes Your Site, cognitiveSEO
• Google Webmaster Hangout Notes: December 11th 2018, DeepCrawl
• Guide: from national to international success with your websit, Majestic Blog
• November 30, 2018 – Google Help Hangout Notes, Marie Haynes Consulting
• Top 36 SEO Insights of the Year from Google’s John Mueller, Search Engine Journal
• TopRank Marketing’s Top 6 SEO Predictions & Trends to Watch in 2019, Online Marketing Blog
• [Infographic] Overview of 2018 Google Algorithm Updates, OnCrawl

PPC

Search Features

Other Search

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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