Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Initiative CEO calls out Facebook, says he’s advising clients to pull ads
Dec 21, 2018 by Amy GesenhuesMat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over the latest revelations it had shared more data than previously disclosed.
- In-app advertising has come a long way: Here’s why you should use it
Dec 21, 2018 by Yoni ArgamanNew developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile.
- Why first party data should be your first priority
Dec 21, 2018 by Mark GretherStringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data.
- Back to Basics: Maximize your YouTube advertising
Dec 21, 2018 by Bruce BudkofskyYouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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The post Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data appeared first on Scott.Services Online Marketing News.
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