Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Pinterest names Andréa Mallard as the company’s first CMO
Nov 5, 2018 by Amy Gesenhues
Before joining Pinterest, Mallard served as the CMO for Gap Athleta. - Why does structured data matter for SEO?
Nov 5, 2018 by Digital Marketing Depot
Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand specific information related to the content, in this case, the kind of product, the aggregate rating, available offers, and product reviews. - Facebook launches holiday pop-up stores in Macy’s to promote digital-native SMBs
Nov 5, 2018 by Greg Sterling
Shops will be open through February 2019 in nine Macy’s stores across the US. - Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace
Nov 2, 2018 by Ginny Marvin
The branded stores are aimed at appealing to Jet’s target urban shoppers. - National Cinemedia offers first in-theater AR game for a movie
Nov 2, 2018 by Barry Levine
Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s embrace of pre-show AR. - The 5-step approach to driving retail growth
Nov 2, 2018 by Jordan Elkind
Here’s what successful retailers are doing to survive and thrive in the current competitive environment. - It takes a village: Story creation in the digital age
Nov 2, 2018 by Peter Minnium
Marketers must define the rules that govern the narrative space between brand and consumer.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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