Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back
Nov 21, 2018 by Amy Gesenhues
The ad pods are launching on desktop this year, with a later roll-out to mobile and TV screens. - The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion
Nov 21, 2018 by Kirk Williams
Here’s a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it. - Getting Started with Responsive Search Ads
Nov 21, 2018 by Digital Marketing Depot
Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about Google’s new RSA format and the best practices for running successful campaigns. We’ll cover the following topics: Setting up RSAs. Creating RSA conversion goals. Best practices for running RSA campaigns and more. - Data: Retailers that can expect to see Black Friday store visits and those that won’t
Nov 21, 2018 by Greg Sterling
Expected winners include Best Buy and Macy’s while foot traffic declines will be seen at Chick-Fil-A, Wallgreens and Ace. - Why businesses are relying on Facebook Groups to build engaged audiences
Nov 21, 2018 by Amy Gesenhues
The community-building platform offers brands a backdoor into more engagement, deeper connections with consumers. - Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile
Nov 21, 2018 by Greg Sterling
Millennials are more likely to buy on mobile devices than other generations. - No Credit: How advertisers miss 18% of conversions
Nov 21, 2018 by Victor Wong
Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID. - Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday
Nov 20, 2018 by Barry Levine
The effort lets kids explore 20 different popular toys, and then generate a video highlight reel with a custom URL to send to their gift-giver. - Blockthrough acquires PageFair, merging two leading anti-adblocking platforms
Nov 20, 2018 by Barry Levine
PageFair’s Adblocking Report will continue, and, for the time being, the companies will maintain their separate brands and logins.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- Black Friday/Cyber Monday deals for marketers: Software, supplies and more
Nov 21, 2018 by Barry Levine
Adobe suite, cloud software among choice deals we found for marketers. - Zappi partners with Survarta to offer brands in-campaign brand lift measurement
Nov 21, 2018 by Robin Kurzer
Zappi’s Ad Pulse measures and reports on the brand impact of metrics such as familiarity, awareness, consideration and usage. - Use predictive personalization to drive increased conversion rates
Nov 21, 2018 by Digital Marketing Depot
Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences. It’s not a rare request. In fact, it’s a fundamental principle of marketing. Why is it a conundrum? Because you’re being asked to make one size fit all of your visitors. - Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
Nov 21, 2018 by Amy Gesenhues
The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. - Why a French ruling against a small mobile ad firm has ad tech on the defensive
Nov 21, 2018 by Robin Kurzer
Here’s what recent charges against a French ad tech firm might mean for U.S. marketers.
Online Marketing News From Around The Web:
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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