Scott Services: Marketing Day: Facebook Watch Party, foldable screens & Google GDPR concerns

Tuesday, 27 November 2018

Marketing Day: Facebook Watch Party, foldable screens & Google GDPR concerns

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook extends Watch Party to Pages and personal profiles, adds features
Nov 27, 2018 by Robin Kurzer
Its new Live Commentating feature lets a host moderate a Watch Party as videos play.
From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
Nov 27, 2018 by Greg Sterling
More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well.
Foldable screens: No big deal for marketers or potential game changer?
Nov 27, 2018 by Barry Levine
Android now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for marketing?
Cyber Monday shopping shatters sales records, beats expectations
Nov 27, 2018 by Robin Kurzer
It’s good news for brands and marketers as the 2018 holiday season kicks off with a bang.
EU consumer groups accuse Google of violating GDPR with location history
Nov 27, 2018 by Greg Sterling
The groups argue Google doesn’t sufficiently disclose how location data is being used and has not obtained consumer consent.
8 best online reputation management tools for your brand
Nov 27, 2018 by Sponsored Content: Awario
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy: […]
WPP merges agencies to form ‘data-driven’ Wunderman Thompson
Nov 26, 2018 by Pamela Parker
The new agency aims to offer “inspiration that is rooted in data-driven insight.”
Virgin Holidays powers travel recommendations with social posts
Nov 26, 2018 by Barry Levine
Marketers have yet another reason to promote and track their offerings on social media.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

MarTech Today: Virgin Holiday’s social-powered travel recommendations, using dynamic content & more
Nov 27, 2018 by Barry Levine
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Virgin Holidays powers travel recommendations with social posts Nov 26, 2018 by Barry Levine Marketers have yet another reason to promote and track their offerings on social media. 7 ways […]
8 best online reputation management tools for your brand
Nov 27, 2018 by Sponsored Content: Awario
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy: […]
Foldable screens: No big deal for marketers or potential game changer?
Nov 27, 2018 by Barry Levine
Android now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for marketing?
5 essential strategies B2B marketers must master in 2019
Nov 27, 2018 by Scott Vaughan
With a solid foundation, the innovative strategies, tactics, programs and tech we deploy will be more impactful.
WPP merges agencies to form ‘data-driven’ Wunderman Thompson
Nov 26, 2018 by Pamela Parker
The new agency aims to offer “inspiration that is rooted in data-driven insight.”