Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Registration for MarTech is open!
Nov 14, 2018 by Marketing Land
MarTech® is where forward-thinking marketers gather to discover, learn, share, and connect. It preps you to navigate the marketing complexities, technologies, and organizational challenges you face daily. Join us April 3-5, 2019 in San Jose, California for best practices and relevant case studies from senior marketers just like you. - Why did SAP buy Qualtrics?
Nov 14, 2018 by Barry Levine
The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique identity. - AdTheorent offers polling ad to target ad campaign based on results
Nov 14, 2018 by Barry Levine
After building a model based on attributes of those who answer polls in specific ways, AdTheorent’s machine learning then directs ads at larger pools of similar users. - Your customers aren’t waiting till Black Friday, neither should you
Nov 13, 2018 by Robin Kurzer
Research shows the shopping season starts well before Black Friday, and savvy marketers plan how to retain all those new customers. - LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees
Nov 13, 2018 by Amy Gesenhues
The new LinkedIn Pages are currently rolling out in the U.S.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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The post Marketing Day: LinkedIn Pages, SAP buys Qualtrics, Black Friday shopping appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/marketing-day-linkedin-pages-sap-buys-qualtrics-black-friday-shopping/
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