Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Breaking through with meaningful content marketing in the age of storytelling
Nov 7, 2018 by Keith Richey
A conversation on the state of story-driven content with analyst and author Brian Solis. - Step up your multichannel marketing game
Nov 7, 2018 by Digital Marketing Depot
Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain the differences between technologies, discuss the use cases for each and offer tips for optimization. We’ll provide a must-have checklist that will help you prioritize, centralize, measure and evolve your data. - Survey: Expect more holiday spending, ‘blended retail’ shopping this year
Nov 7, 2018 by Greg Sterling
Consumers on average will spend roughly $700 on holiday gifts this year. - CDPs are only scratching the surface of their potential
Nov 7, 2018 by Michael Katz
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform. - The Media Trust works with UK publishers and vendors to classify cookies
Nov 6, 2018 by Barry Levine
The effort is the latest to get a handle on the countless cookies that a typical publisher’s site deposits onto visitors’ browsers. - Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter
Nov 6, 2018 by Barry Levine
Called Pre-Bid by Moat, it scans for brand safety, viewability and invalid traffic before a web ad is bid on programmatic platforms.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- 5 Simple Ways to Boost Conversions, Practical Ecommerce
- Forrester: Creative Advertising Technology Evolves Toward Personalization, AdExchanger
- How Gen Z is Changing the Way We Shop, Multichannel Merchant
- How to help today’s impatient customers on every step of the purchase journey, Think with Google
- Pinterest Ads now available in France, Pinterest Business
- Report: Increasing Viewability on Desktops for Display and Video, KoMarketing
- Study: Mobile video starts surpass 50% in Q2 for first time, Mobile Marketer
- The top 7 dos and don’ts of targeted email advertising, My Emma
- Where Marketers Are Spending Their Digital Dollars in 2019, PPC Hero
- Why Marketers Should Consider Brand Activations at Festivals in 2019, Marketo
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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