Scott Services: 5 Ecommerce SEO Strategies That Will Change Your Business Forever

Wednesday, 17 October 2018

5 Ecommerce SEO Strategies That Will Change Your Business Forever

Ecommerce SEO is tough and there’s a lot you need to do right to make your website stand out from the crowd.

Let’s dive straight in

#1. Get your site audited!

Don’t make the same mistake as most who are new to ecommerce SEO. It is important that before your start working on link building you get the foundations of your site to a strong point.

You wouldn’t build a house without a blueprint!

You can use a few different tools but you should start with Screaming Frog.

Screaming Frog will identify

Duplicate Content
Missing Canonical Tags
Missing or Duplicate Title Tags
Missing or Duplicate Meta Descriptions
Missing Alt Tags
404 Error Pages
Deindexed Pages
302 Redirects

You can also use sites like Siteliner to help with duplicate content and SEMrush who have their own dedicated auditing tool.

So you can see for yourself by getting your site audited you can solve a ton of problems as well as making it easy for google to crawl.

#2. Check the speed of your site.

Do not underestimate the importance of this step. Research shows if your website takes longer than 3 seconds to load you lose 40% of visitors.

In fact in my personal experience, I have been able to increase earnings by $30,000 in 6 hours by increasing my website’s speed.

So unless you are prepared to wave goodbye to all those potential earnings, I recommend going to GTMetrix and get a speed analysis.

As you can see this site is waving goodbye to 40% of viewers having nearly a 5 second load up time!

This is a no brainer.

#3. Architecture of your website.

Something else that google crawlers look at is the architecture of your site and the key is to keep it simple, by making sure your site hierarchy is just that. Simple.

A good rule to stick to, is to make sure your visitors can get from your homepage to your product pages with just 3 clicks. This will not only make it easier for search engines to crawl but also your viewers!

This is what you want your stats to look like….

If it has a lot more pages to click through for example 7 – 10, then you’ve got some work to do.

#4. Keywords

Keywords are one of the major ranking factors for google and the research can be tricky especially with ecommerce SEO.

There are 4 main factors you need to consider when doing research for this specific type of keyword.

Search Volume – the best way to determine the best volume for a keyword is to take other high-traffic keywords as a benchmark.
Relevance – picking relevant keywords is simply a matter of thinking what you can offer that matches the given keyword.
Competition – you must pick keywords for which you can realistically rank.
Intent – you want people to get to your website who are at the right stage of the sales funnel.

You can use tools like AHrefs and SEMrush to assist you in your keyword research.

#5. Optimize your onsite SEO

Here is a list of factors that you need to look at…

Your Title Tags – Adding your target keyword in the title tag will help you increase the rankings of your pages.
Meta Descriptions – a great way to include some additional keywords and really drive home your message to attract clicks from the search results.
Headings and Subheadings (H1, H2, etc.) – you should always try to add both your main keywords as well as your LSI keywords
Images – make the filename fit the product name, make sure to add a relevant alt-tag and optimize the size of the pictures to lower its size and make your pages faster to load.
Schema Data – Integrating microdata and rich snippets can not only help you stand out against the big boys but also help you draw more qualified traffic and increase your CTR even further.
Internal Linking For Ecommerce – allows you to establish your own anchor text, which can help you with ranking for your top keywords.
Show Your Value Proposition – the value proposition is what makes your company stand out from the rest; it’s what makes a visitor want to buy from you.
Use As Many High Quality Pictures As Possible – one of the main challenges customers face online is the inability to touch, try, and feel the products they shop.
Write Amazing Product Descriptions – having great product descriptions allow customers to understand what a product is and what it does.
Use Testimonials (or customer reviews) – Testimonials work because people want to see what other people think. Psychologists call this “social proof,” and it’s an easy way for you to increase your conversion rate and trust.
Link building – The more high-quality links you get pointing to your store with a favorable anchor text, the more it will help you increase your store’s positioning in the search engines.