Instagram is testing a new feature that recommends posts to users based on their follower lists and photos and videos they have liked.
The recommended posts will show up in a section at the end of a user’s Feed under a “Recommended for You” label. (Per the screen shot shared by the company, there is also a “Keep Scrolling for Recommendations” message displayed below the “You’re All Caught Up” notification.)
Instagram has added the blue “Follow” button to recommended posts so that users can easily add accounts to their follower lists.
“Our goal is to make the Feed the best place to share and connect with the people and interests that matter most to you. Now, with recommended posts, you can see even more of what [is] being shared by our community,” says Instagram.
In July, Instagram a “You’re All Caught Up” feature to help users better manage the amount of time they spend on the app. This latest test feels like a step in the opposite direction from Instagram’s original efforts last month to promote digital-well being. Instead of giving users a reason to close the app, they’re encouraging them to keep scrolling through their Feed even after they’ve caught up with all the content from their followers.
Instagram says that the feature is rolling out over the next few days and that it is making product revisions based on user feedback.
Marketing Land has reached out to Instagram to ask if ads or posts from brands will be included in the recommended content but has not yet received a response.
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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