Innovation in audio ad formats doesn’t come around very often. Until now, just about the only variable has been how long they run, with :15s and :30s dominating the audio ad landscape.
Today Pandora has changed that.
The audio platform unveiled new audio ad capabilities on Tuesday, and it says it’s the first to test them at scale.
[Read the full article on MarTech Today.]
About The Author
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Robin Kurzer
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