Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook reorganizes internal teams, moves existing executives into new leadership roles
May 9, 2018 by Amy Gesenhues
CEO Mark Zuckerberg has split Facebook’s product and engineering teams into three divisions. - Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution
May 9, 2018 by Barry Levine
Both consumers and marketers are unhappy with follow-up ads, but the Boston-based firm contends that better measurement and prediction are the answers. - Two kinds of video ads help break through the dilemma of interruptive marketing
May 9, 2018 by Barry Levine
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. - IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV
May 9, 2018 by Barry Levine
YouTube is settling into its role as a star-maker, even as other program producers are booming with content ideas and social energy. - Beyond keywords: What really matters in SEO content
May 9, 2018 by Jessica Foster
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. - Ask the SMXpert: Keyword research and copywriting
May 9, 2018 by Debra Mastaler
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp. - Registration for MarTech is open!
May 9, 2018 by Marketing Land
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About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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