Twitter has started recruiting publishers to take part in a pilot ad program to run ads within embedded Twitter Timelines on their sites.
According to the “Introducing the Twitter Timeline Ads Pilot” page on Twitter’s business site, the Timeline ad network will be available to a select group of publishers in the US soon.
From Twitter’s business site:
You already enjoy the power of real-time Tweets on your webpage through embedded Timelines. Now, let it generate revenue for your site. The Twitter Timeline network is the first ad program that allows publishers to offer real-time content to their audiences and drive incremental revenue with targeted ads.
Publishers are asked to give a name, email and website address to be considered for the pilot program.
Twitter’s MoPub network for mobile sites and apps enables advertisers to extend their reach via the Twitter Audience Platform (TAP), but lags behind competitor options like Google’s Display Network and DoubleClick Ad Exchange or Facebook Audience Network.
In releasing its Q1 earnings report earlier this year, Twitter said it had plans to “tap into new channels of demand.” More than half of its ad revenue that quarter came from video, Twitter said. At the time, company executives said that its ad revenue priorities going forward will be centered around improving its core ad offerings.
Depending on how the pilot evolves, the new Timeline Ad network may very well help Twitter appeal to advertisers wanting greater reach for Promoted Tweets while giving publishers the opportunity earn ad revenue from their embedded Timelines.
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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