Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Twitter is changing how conversations happen based on user behavior and conduct
May 17, 2018 by Amy Gesenhues
The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations. - Facebook updates Ads Reporting & introduces new ‘creative reporting’ metric
May 17, 2018 by Amy Gesenhues
The creative reporting metric lets advertisers compare which ad creative elements deliver the best results across campaigns. - 3 steps to mastering account-based measurement
May 17, 2018 by Peter Isaacson
All this data we’ve got at our fingertips isn’t useful unless we apply it practically. Contributor Peter Isaacson offers specific steps to help you uncover actionable insights. - Why your media decisions matter for campaign location attribution
May 17, 2018 by Gladys Kong
Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. - Enable attribution across all channels, platforms and devices
May 17, 2018 by Digital Marketing Depot
It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt. This white paper from Branch Metrics covers: An overview of web and app attribution as they have developed. - Beating remarketing addiction and testing for incremental value using Google Analytics
May 17, 2018 by Andreas Reiffen
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. - Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch
May 17, 2018 by AJ Wilcox
How much should you spend testing LinkedIn ads? Does search intent trump social engagement? Ask the SMXpert and contributor AJ Wilcox gives insightful answers to these questions and more. - LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
May 17, 2018 by Amy Gesenhues
Sales Navigator’s product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems. - Outbrain adds IAS integration to contextually shield for brand safety
May 17, 2018 by Barry Levine
The new partnership allows Outbrain to go beyond its previous keyword-only blocking of objectionable pages, with a contextual blocking that recognizes story content. - Dialpad buys TalkIQ and adds AI to UberConference and other services
May 17, 2018 by Barry Levine
The new features include Smart Notes, which immediately summarize a call and generate a list of action items. - PulsePoint launches Genome to centralize data for healthcare advertising
May 17, 2018 by Barry Levine
The ad exchange says this is the first of its kind and that it answers “the call for unification of data for marketers.” - Questions remain about GDPR enforcement in the US as the compliance deadline inches closer
May 17, 2018 by Robin Kurzer
The European law provides for regulatory oversight for its member states, but it’s unclear about who will enforce it outside the EU.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- 6 e-commerce checkout pain points that are overlooked, Retail Dive
- Can Account-Based Marketing and Content Marketing Get Along?, Content Marketing Institute
- Data-Driven Marketing After GDPR, AdExchanger
- How to Use In-Store and Out-of-Store Promotions to Grow Your Brand, MarketingProfs
- Start making your business more accessible using Primer, Think with Google
- Study: In-app ads drive more foot traffic than web ads, Mobile Marketer
- The Brand Association Problem: When Consumers Like Your Ad But Forget Who Made It, Contently
- Using email to adapt to Facebook’s new algorithm, VerticalResponse
- What Do I Spend on MarTech This Year?, CMS Wire
- [Report] How European Consumers Interact with Email Marketing, Movable Ink
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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The post Marketing Day: Twitter updates, Facebook Ads Reporting & LinkedIn’s Sales Navigator appeared first on Scott.Services Online Marketing News.
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