How Salesforce’s acquisition of Cloudcraze expands its Commerce Cloud

In mid-2016, Salesforce bought commerce platform Demandware, which became the basis for its new Commerce Cloud.

Now, with the recent closing of its acquisition of commerce platform CloudCraze, Salesforce is adding B2B to its Commerce Cloud. But there’s more to that story, Cloudcraze CEO Andy Peebler told me.

Aside from its focus on B2B, he said, CloudCraze offers another advantage: It’s built natively onto the Salesforce platform. By contrast, Demandware was an existing platform that is now integrated with Salesforce.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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