Has Amazon ended its Google Shopping campaigns?

It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads.

According to data pulled by the digital marketing firm Merkle, Amazon’s shopping campaigns had begun to slow down near the end of Q1, and then they completely disappeared from Auction Insights reports on April 28, with no Amazon PLAs (product listing ads) reappearing since then.

“While it’s not uncommon for competitors, including Amazon, to disappear from an advertisers’ Auction Insights reports for a day or two at a time as a result of the natural day-to-day fluctuations in the auctions driving traffic, the widespread vanishing act observed over the last week point[s] to Amazon itself pausing its Shopping campaigns,” writes Merkle’s associate director of research, Andy Taylor, on the Merkle blog.

[Read the full article on Search Engine Land.]

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues

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