Friday, 1 September 2017

Search Buzz Video Recap: Google Panda Changes, Local Pack Shows Content & Forbes, Inc & Others Nofollow Links

This week in search I covered how Google said Panda has changed a lot since it first launched. Google’s local pack is now showing query matches on web site content, which is interesting. Forbes, Entrepreneur and Inc.com have all nofollowed external links on articles. The Google Search Console is now up to date with the Search Analytics reports. Google seems to have killed off the preferred site name schema markup. Google talked a bit about duplicate content elimination. Google said the noopener, noreferrer and noarchive tags don’t hurt your rankings. Google asked us to stop watching the algorithms. Google gave us SEO advice on recurring events and updated item pages. Google is testing product search in the knowledge panel. Google AdWords launched a new ad rotation model. Google AdWords is testing a more dropdown link for Sitelinks. Google is testing deal ads in the knowledge panel. Google AdSense launched the User First program. Google vastly improves flight and hotel search features. Google now lets some add videos to the local listing reviews. Google My Business insights for photos is fixed. Google needs some moderation for the local Q&A feature. Finally, if I search for A why does Google give me C? That was this week in search news at the Search Engine Roundtable.

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Author: barry@rustybrick.com (Barry Schwartz)

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