Sailthru issues a Personalization Index for online retailers

If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that.

Personalization provider Sailthru has released its first Retail Personalization Index, scoring customer experiences for 100 US and UK brands between April and August of this year.

A brand did not need to be a Sailthru customer to make the list, although 18 were. The hundred were chosen by their brand prominence, retailer type and “known leadership in customer experience innovation and personalization.” The Index also offers a feature where any brand can self-calculate a score by selecting some criteria, although the methodology is more limited than the scoring for the hundred.

Sailthru VP of Marketing Jason Grunberg told me via email that his company intends to release an index every year, updated to account for changes in personalization technologies like augmented reality and possibly expanded beyond 100.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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