Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Optimized store landing pages: An important part of local search strategy
Aug 22, 2017 by Tony Edward
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. - How to improve your SEO with user-friendly interlinking
Aug 22, 2017 by Kristopher Jones
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience. - The 3 undisputed truths about lead nurturing
Aug 22, 2017 by Seth Price
Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead nurturing efforts. - Martech enablement series: Part 3 — Assembling your team members
Aug 22, 2017 by Peter Ladka
In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race. - Navigating the disruptive world of martech
Aug 22, 2017 by Marketing Land Staff
The Martech Power Pack helps you understand the complex convergence of marketing, technology and management. - Why your brand should obsess over its customers, not its competitors
Aug 22, 2017 by Mike Sands
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions. - P&G fought online advertising, and online advertising won
Aug 22, 2017 by David Rodnitzky
Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn’t broken, and pulling ad spend isn’t the answer. - ShareIQ can now generate ad-targeting segments of users who have interacted with brand images
Aug 22, 2017 by Barry Levine
The company says this is the first image-based segmenting, and that it can also create groups of users who have looked at competitors’ images. - LinkedIn officially rolls out native video uploading worldwide, but not for businesses (yet)
Aug 22, 2017 by Tim Peterson
Like other social networks, LinkedIn videos will autoplay without sound. Unlike other social networks, LinkedIn will break down videos’ audiences.
Online Marketing News From Around The Web:
Analytics
Business Issues
Content Marketing
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
Video
Go to Source
Author: Amy Gesenhues
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The post Marketing Day: Store landing pages, lead nurturing & LinkedIn video appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/marketing-day-store-landing-pages-lead-nurturing-linkedin-video/
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