Marketing Day: Influencers vs thought leaders, brand advocates & Spotify’s VP of Growth

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Proof that no ranking boost for responsive sites exists in 2017
  Aug 25, 2017 by Bryson Meunier
  There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn’t among them, argues columnist Bryson Meunier.
• 5 non-traditional skills to look for in a PPC account manager
  Aug 25, 2017 by Todd Saunders
  You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one.
• Influencers vs. thought leaders and the rise of image analytics
  Aug 25, 2017 by Will McInnes
  Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look at how they’ve diverged and why it means marketers today need visual analytics to help measure their brand’s impact on the social web.
• Why emotion is crucial to create brand advocates — and what you can do about it
  Aug 25, 2017 by Jim Dicso
  How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage.
• Spotify’s VP of Growth: CRM is much more than off-the-shelf software
  Aug 25, 2017 by Barry Levine
  For Mayur Gupta, everything a digitally based brand does revolves around understanding what the customer needs, and when.
• Forrester Wave: Social ad tech tools are still an ‘immature’ category
  Aug 25, 2017 by Barry Levine
  The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone providers.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

---

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

Go to Source
Author: Amy Gesenhues

For more SEO, PPC & online marketing news visit https://news.scott.services

The post Marketing Day: Influencers vs thought leaders, brand advocates & Spotify’s VP of Growth appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/marketing-day-influencers-vs-thought-leaders-brand-advocates-spotifys-vp-of-growth/