Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Bridging data and action: How to create killer reports
Aug 21, 2017 by Amy Bishop
Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips and tools below to create powerful, useful reports that drive results. - What teen fiction can teach you about writing ad copy
Aug 21, 2017 by Allen Finn
What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy. - Time: Marketers’ most precious resource & ways to maximize it
Aug 21, 2017 by Scott Vaughan
As marketers’ jobs become increasingly fast-paced and 24/7, columnist Scott Vaughan shares four ways to help you overcome the time challenge and meet ever-growing expectations. - How the Internet of Things changes everything
Aug 21, 2017 by Michael Della Penna
Contributor Michael Della Penna lays out the opportunities and the challenges facing marketers as billions of internet-connected data-producing devices continue to come on line every year. - Scott Brinker: How the martech landscape fits together
Aug 21, 2017 by Barry Levine
In this “post-platform era,” he says, organizations need to catch up. - It’s ‘dark matter’ that defines a great CX
Aug 21, 2017 by Brent Sleeper
Some of the best opportunities to improve customer experience lie in the space between well-defined product features. Contributor Brent Sleeper reveals what can be learned from one company’s successful example. - The holidays hinge on your marketing ecosystem
Aug 21, 2017 by Evan Magliocca
For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your marketing ecosystem is prepared.
Online Marketing News From Around The Web:
Analytics
Business Issues
Content Marketing
E-Commerce
Email Marketing
General Internet Marketing
MarTech
Mobile/Local Marketing
Social Media
Video
Go to Source
Author: Amy Gesenhues
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The post Marketing Day: Data reports, ad copy & the martech landscape with Scott Brinker appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/marketing-day-data-reports-ad-copy-the-martech-landscape-with-scott-brinker/
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