Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Amazon beta testing Influencer Program aimed exclusively at social media bigwigs
Apr 3, 2017 by Amy Gesenhues
Amazon says the the program is designed for, “… social media influencers with large followings and a high frequency of posts with shoppable content.” - Start thinking now about how to tug at the heartstrings of your holiday shoppers
Apr 3, 2017 by Giovanni Strocchi
It’s never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost brand loyalty and sales by tapping into consumers’ emotions. - Google Customer Reviews launches, replacing Google Trusted Stores program
Apr 3, 2017 by Ginny Marvin
The new program, accessible through Google Merchant Center, sheds the consumer protection piece of Trusted Stores. - Join us for SMX Advanced! Register now & save $500.
Apr 3, 2017 by Marketing Land
The most sophisticated search marketers in the world are registering for SMX Advanced June 12–14 for: 30+ paid search, SEO, analytics, mobile and social media sessions and keynotes featuring proven, actionable tactics. - 39 questions with Google at SMX West
Apr 3, 2017 by Eric Enge
Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything. - The newest addition to the marketing mix’s Ps: Proximity
Apr 3, 2017 by Brian Smith
Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them. - The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
Apr 3, 2017 by Scott Vaughan
B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. - Businesses can now request customer locations within Twitter Direct Messages
Apr 3, 2017 by Greg Finn
Brands on Twitter can now address issues more quickly and help local customers by requesting their location in a Direct Message. - Getting the most bang for your buck: 11 CRO opportunities
Apr 3, 2017 by Amy Bishop
Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — see her column for inspiration and actionable tips! - [Reminder] Live webinar – Content Attribution: Identifying content that converts
Apr 3, 2017 by Digital Marketing Depot
Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? With content attribution, marketers can identify and double-down on the best performing content assets to generate a lift in conversion rates. - ISPs and mobile carriers vow not to sell user browsing histories — for now
Apr 3, 2017 by Greg Sterling
Companies may uphold higher privacy standard than the law requires to avoid further brand-trust erosion. - Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens
Apr 3, 2017 by Barry Levine
The image-searching Lens software, introduced last month, is now embedded in the newest Samsung smartphone. - Apple News goes from walled garden to ‘well-lit garden’ with third-party measurement
Apr 3, 2017 by Greg Sterling
The move comes against the backdrop of growing advertiser demand for outside measurement. - Countering header bidding, Google drops its ‘last look’ advantage
Apr 3, 2017 by Barry Levine
The ad giant opens a beta version of its Exchange Bidding in Dynamic Allocation. - Why some brands are letting Amazon handle their e-commerce operations
Apr 3, 2017 by Ginny Marvin
With Amazon dominating online sales in the US, some brands and manufacturers are rethinking the role of the website. - Yes, I want to take care of your spam problem for you
Apr 3, 2017 by Brian Massey
In the fight against spam, CAPTCHA is here to help — but what’s the toll on your conversion rate? Columnist Brian Massey discusses the drawbacks of CAPTCHA and offers some user-friendly alternatives.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Other Items
Social Media
- 10 Hot Trends on Social Media Right Now for Main Street Store Owners, Small Biz Trends
- 10 Tips to Increase Sales on Instagram, Search Engine Journal
- 5 Steps To Master Facebook Projections NOT Predictions, PPC Hero
- Choosing the Right Social Media Network for your Business, Multichannel Merchant
- How to Use Facebook Stories for Marketing, Social Media Examiner
- Instagram Global Stories Campaign Juxtaposes Epic and Silly, AdAge
- Introducing the News Integrity Initiative, Facebook Media
- Now Accepting 2017 FbStart Apps of the Year Award Submission, Facebook for Developers
- Pinterest Opened a Detroit Office to Court the Auto Industry, Adweek
- Social Promotion Scheduling: Why Social Promotion Is Never One and Done, Stone Temple
- Twitter: It’s Not Just for Breakfast Anymore, Social Media Explorer
- Why Marketers Shouldn’t Believe Instagram, Snapchat Are Equal for Influencers, Adweek
Video
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Author: Amy Gesenhues
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The post Marketing Day: Amazon Influencer Program, Google Customer Reviews & more appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/marketing-day-amazon-influencer-program-google-customer-reviews-more/
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