Marketing Day: Machine learning, Facebook ad news & a report on Snapchat usage

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Why UX is pivotal to the future of SEO
  Feb 23, 2017 by David Freeman
  As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals.
• Has machine learning created a new model for SEO ranking?
  Feb 23, 2017 by Larry Kim
  When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.
• 7 ways small retailers can compete with retail giants using Google Shopping
  Feb 23, 2017 by Andreas Reiffen
  Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.
• On a buying spree, Hootsuite adds analytics provider LiftMetrix
  Feb 23, 2017 by Barry Levine
  Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s ability to demonstrate ROI.
• Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
  Feb 23, 2017 by Barry Levine
  A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad targeting.
• Brainshark, Highspot join their products into ‘only complete sales enablement solution’
  Feb 23, 2017 by Barry Levine
  While the products remain independent, an integrated version combines sales training, content creation and organization, and publishing.
• LinkedIn Ads: How to target your ideal prospect, every time
  Feb 23, 2017 by AJ Wilcox
  Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost.
• Facebook opens mid-roll ads to more Live broadcasters, starts non-live test
  Feb 23, 2017 by Tim Peterson
  Eligible video creators in the US will be able to insert 20-second ad breaks four minutes into live streams with at least 300 concurrent viewers.
• 5 tips for sending an email blast without getting blacklisted
  Feb 23, 2017 by Scott Heimes
  Marketers need to plan carefully to ensure their email campaigns actually reach inboxes. Columnist Scott Heimes outlines five tips to help you avoid the dreaded blacklist.
• Facebook, Google the global app-install leaders, but Twitter wins for retention
  Feb 23, 2017 by Greg Sterling
  Apple Search Ads also delivered high user retention for non-gaming apps.
• Survey: Snapchat is a fleeting hobby, and ads don’t stick
  Feb 23, 2017 by Tamar Weinberg
  A recent survey by Fluent found that Snapchat is definitely popular among the younger demographic — but it may just be a fad.
• What distinguishes conversion optimization from good design?
  Feb 23, 2017 by Brian Massey
  Columnist Brian Massey argues that conversion optimization is distinct from other web marketing practices.
• All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017
  Feb 22, 2017 by Digital Marketing Depot
  The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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