Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- [Reminder] Upcoming webinar — Build Your Ultimate Martech Stack
Feb 27, 2017 by Digital Marketing Depot
It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. - Making emotional connections in a digital era
Feb 27, 2017 by Seth Price
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections. - B2B marketing tips for an effective account-based marketing (ABM) strategy
Feb 27, 2017 by Kristie Colby
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization’s ABM capabilities. - 10 things you should be doing now on social media to grow your business
Feb 27, 2017 by Will Scott
Looking to increase your brand’s reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business. - Take your customers off mute: 3 tips for customer feedback
Feb 27, 2017 by Loretta Jones
There’s no denying the value of customer feedback. Columnist Loretta Jones shares three tips to make sure you’re getting the most out of your customer feedback programs. - Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay
Feb 27, 2017 by Barry Levine
This allows a user to update loyalty rewards with the same tap to pay, or sign up with a second tap. - Swrve’s new integration gives Oracle visibility into apps
Feb 27, 2017 by Barry Levine
Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based on app activity. - Are you leveraging these underutilized Google Analytics features?
Feb 27, 2017 by David Booth
Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to offer. - Amazon: Virtual assistants and AI robots have free speech rights, too
Feb 24, 2017 by Greg Sterling
Company uses First Amendment argument in opposition to warrant seeking Alexa audio recordings in murder case. - Selecting a CMS
Feb 24, 2017 by Digital Marketing Depot
Selecting the right content management system (CMS) is a critical part of creating your business website.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Copywriting, Design & Usability
Display & Contextual Advertising
E-Commerce
Email Marketing
General Internet Marketing
MarTech
Mobile/Local Marketing
Other Items
Social Media
- 4 Reasons Your Retail Brand Needs to Be on Instagram Right Now, Bruce Clay
- 6 Ways to Add the Facebook Pixel to Your Website, Jon Loomer Digital
- Are Facebook Users Becoming Less Satisfied with the Social Network?, eMarketer
- China’s Twitter clone Sina Weibo will soon have more users than Twitter, Quartz
- How the 2017 #Oscars dazzled on Twitter, Twitter
- How to Automate Twitter To Get Attention and Grow Your Followers, Jeff Bullas
- How To Get Started on Twitter: Learn the Language, Social Media Explorer
- How to Refine Your Facebook Audience for Better Ad Targeting, Social Media Examiner
- Inside Facebook’s AI Machine, Back Channel
- Social Media Algorithms: How They Work and How to Use Them in Your Favor, The Buffer Blog
- Tips for a Flawless Instagram Profile and Picture-Perfect Posts, MarketingProfs
- What to Pin to Pinterest in March, Tailwind Blog
- Which Social Media Platforms to Use for Marketing Campaigns, MarketingProfs
Video
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Author: Amy Gesenhues
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