Bing UK now displaying National Health Service data for GP & hospital search queries

According to the UK’s National Health Service (NHS), the publicly-funded national healthcare system has been working with Bing UK during the last year to improve search results for general practitioner and hospital queries.

“Over the last year, we have collaborated with our friends at Bing to provide users with a comprehensive GP and hospital search experience,” reports a recent post on the NHS Choices blog.

The NHS says that queries for “GP in [location]” on Bing UK will now surface a list of local options with information on specific locations, open times and user reviews – all data that has been pulled from the NHS.

Clicking on a result will display more information for the GP’s office.

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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