Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Google rolls out ‘interpreter mode’ for Home and smart displays
Feb 14, 2019 by Greg Sterling
Users invoke the feature in one of several ways and it keeps going until you verbally turn it off. - Brightcove to buy video ad tech platform Ooyala for $15 million
Feb 14, 2019 by Amy Gesenhues
Brightcove CEO says the deal will immediately grow the company’s global workforce and accelerate its ability to deliver deeper support for customers. - Skimlinks launches automated affiliate links for AMP
Feb 13, 2019 by Barry Levine
The UK-based firm says this is the first such automated solution for affiliate links on AMP pages. - Adjust unveils a new standard to combat fraudulent ad clicks
Feb 13, 2019 by Barry Levine
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms. - LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
Feb 13, 2019 by Amy Gesenhues
LinkedIn will now let sales reps share the lead and account lists they create with team members. - 2019 Martech Trends You Need To Know
Feb 13, 2019 by Digital Marketing Depot
Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- Amazon buys Eero and another way into your home, Quartz
- Consumer Acquisition Launches Performance Templates and Automated Video, Consumer Acquisition
- Data Transparency Laws Are Coming. Are You Ready to Disclose?, AdExchanger
- Facebook’s Most Intriguing New Hires Aren’t in Silicon Valley – They’re in Washington, Gizmodo
- Facebook, Google top mobile ROI rankings while Snapchat surges, Mobile Marketer
- How Effective Is Influencer Marketing in 2019?, MediaKix
- How to increase your likes with a Facebook like button in email, My Emma
- HubSpot Integrates LinkedIn Ads into Professional and Enterprise Tiers of Marketing Hub, MarketWatch
- Study: Voice assistant usage to surge 320% to 8B by 2023, Retail Dive
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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