Daily Search Forum Recap: February 20, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

• Google: Tagging Internal Links With UTM Tracking Parameters Send Mixed Signals
  Google’s John Mueller said in a webmaster hangout on YouTube yesterday at the 16:56 mark into the video that it can confuse Google if you are tagging your internal links with tracking parameters, such as UTM links. It is actually a common practice to do this but it can cause confusion to Google for indexing if you use too many parameters.
• Google UX Playbooks Are Not By Organic Search Team
  Over the pass month or two a few people have been noticing PDFs released by Google on the theme of UX playbooks for specific industries such as retail and finance, amongst others. John Mueller of Google was asked about these and said they were released by the Google Ads team and have nothing to do with organic search.
• Google Turns On Assistant Calls For Local Businesses After Opting Out
  The other week we reported that Google by default has opted in all Google My Business listings to receive calls via the Google Assistant with their Duplex technology. But get this, a local SEO said they went in, removed the opt in (manually opted out) of Google Assistant calls for 200 or so locations and then this week it was all opted in again by itself.
• Google Ads Requires Fewer Clicks To Show Mobile Page Speed Scores
  Google announced they now require fewer ad clicks to trigger the calculation of mobile page speed scores for an ad’s landing page. Google wrote “We’ve recently updated the mobile speed score algorithm to require fewer ad clicks in order to calculate a score. This means you’ll now see a speed score for more of your pages.”
• Google Ethernet Cables Labeled “Cut Here To Activate Firewall”
  Here is a funny picture of an ethernet cable at the Google office supposedly that was labeled on it with the text “cut here to activate firewall.” That indeed would work but for some reason, I am not

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Promotion Building

Mobile & Voice

SEO

• 5 Essential Daily SEO Tasks for B2B Marketing in 2019, KoMarketing
• E-A-T confirmed by Google to be an important part of their algorithms, Marie Haynes Consulting
• Google Removal Tool to Remove Pages One A Site You Don’t Own, Bill Hartzer
• How To Write A Great Product Description Page, Portent
• Publishing Thousands of URLs at Once – Is It Risky for SEO?, Search Engine Journal
• SEO This Week Episode 107 – Search Stats, Topic Clusters, and Links, Digitaleer
• 7 Outdated SEO Writing Myths That Will Not Die, SuccessWorks
• Why Google Does Not Use CTR, Bounce Rate, and E-A-T The Way You Think It Does, SEO Theory

PPC

Search Features

Other Search

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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