Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
Feb 1, 2019 by Amy GesenhuesYouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar. - 3 types of silos killing your marketing team
Feb 1, 2019 by Digital Marketing Depot
Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks. - Long live email: Why email’s future remains bright
Feb 1, 2019 by Len Shneyder
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured. - Why clients in-house and what agencies can (and can’t) do about it
Feb 1, 2019 by Amy Gesenhues
Clients moving services in-house isn’t a new challenge, but our survey found it tops the list of digital agency concerns. - In a world of facts, ideas are king
Feb 1, 2019 by Peter Minnium
Compelling ads are more than a checklist of behavioral triggers. They must engage the audience’s imagination. - How does an omnichannel vision increase sales?
Feb 1, 2019 by David Le Douarin
An omnichannel strategy creates a comprehensive view of the customer’s journey to deliver the right message, at the right time, without pressure or over-solicitation.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
For more SEO, PPC, internet marketing news please check out https://news.scott.services
Why not check out our SEO, PPC marketing services at https://www.scott.services
We’re also on:
https://www.facebook.com/scottdotservices/
https://twitter.com/scottdsmith
https://plus.google.com/112865305341039147737
The post Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/marketing-day-future-of-email-marketing-why-clients-in-house-omnichannel-strategies/
No comments:
Post a Comment