Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook will show users the agencies, partners involved in Custom Audience targeting
Feb 7, 2019 by Ginny Marvin
Users will be able to see how advertisers and third parties are using their contact information to target ads on Facebook. - Reports: Instagram advertisers stay loyal, keep spending more
Feb 7, 2019 by Amy Gesenhues
Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram’s growth. - New survey: Consumers are texting to businesses that aren’t set up to respond
Feb 7, 2019 by Barry Levine
The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech. - 3 lessons learned from 89,000 Amazon fashion product pages
Feb 7, 2019 by Andrew Waber
Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page. - Getting back to basics with location-based marketing
Feb 7, 2019 by Brian Handly
Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- Where is Google Attribution?
Feb 7, 2019 by Ginny Marvin
Google’s free attribution tool made a big splash in 2017. Where does it stand now? - Women love mobile games and brand advertisers should play along
Feb 7, 2019 by Christy Wong-Taylor
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. - How could Facebook’s use of blockchain affect marketing and advertising?
Feb 7, 2019 by Barry Levine
The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared ledgers and smart contracts. - Twitter ad revenue up 23% to $791 million in Q4 2018
Feb 7, 2019 by Amy Gesenhues
Ad engagements were up 33% during the fourth quarter, with cost-per-engagement down seven percent. - New survey: Consumers are texting to businesses that aren’t set up to respond
Feb 7, 2019 by Barry Levine
The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech.
Online Marketing News From Around The Web:
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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