Marketing Day: Conversion rate optimization, out-of-home programmatic inventory, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• 4 strategies to drive growth in 2019 with voice
  Dec 10, 2018 by Digital Marketing Depot
  As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data.

Online Marketing News From Around The Web:

• Amazon, Amid Crackdown on Seller Scams, Fires Employees Over Data Leak, Wall Street Journal
• Expediting changes to Google+, The Keyword Google Blog
• Google reveals North Bayshore Mountain View development plans , CNBC
• Snap Taps 21st Century Fox’s Julie Henderson as Communications Chief, Variety
• Top Influencers In 2018: 10 Rising Social Media Stars, MediaKix
• Why Influencer Marketing Is Essential for Your B2B Marketing, CMS Wire
• Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret, The New York Times
• YouTube game videos were viewed for 50 billion hours in 2018, VentureBeat

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues

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